It’s not an easy thing to do business across Asia and the Pacific. That’s because, although it’s commonly grouped as that region, it really is a collection of unique regions. And it’s important to understand the differences.
Here is the comparison I make: In the U.S., there are two major sections of business, the public sector and commercial. They have different regulations, different ways of doing business, different accounting practices, different security levels, and more.
Now, imagine that replicated 20 or 30 times on one continent, and you’re one organization trying to understand and support it all.
